The 11th Symposium on Alternative Methods in Marketing Research (PAAYS’23), chaired by Assoc. Prof. Dr. Ahmet Buğra HAMŞIOĞLU, a faculty member of our faculty, was held between October 20-22, 2023. Nearly a hundred academicians attended the symposium, where current topics were discussed under the theme of "Big Data in Marketing Research" and practical training based on text and data mining analyses were provided.
